BCG/McKinsey简历避坑指南:这些'弱动词'正在毁掉你的简历
Common BCG Resume Mistakes and How to Fix Them
BCG / McKinsey简历避坑指南:这些"弱动词"正在毁掉你的简历
很多优秀的Candidate(包括常春藤名校生)在申请MBB时被秒拒,往往不是因为经历不够牛,而是因为简历语言(Resume Language) 太过被动。
在咨询行业,简历就是你的第一份Deliverable。如果你的简历写得不够 Results-Oriented 和 Action-Driven,面试官会默认你在工作中也会是被动的执行者。
今天我们来做一个深度的Resume Surgery(简历手术),识别并替换掉那些导致你被拒的“弱动词”。
1. The "Participation" Trap (参与陷阱)
Weak Verbs: Participated in, Assisted, Helped, Supported, Involved in.
这些词暗示你只是一个旁观者或打杂的。咨询公司想要看到的是Owner。
- Scenario: 你在一个市场调研项目中负责数据收集。
- Weak: "Assisted the team with data collection for a market research project."
- Strong: "Executed primary market research by interviewing 30+ industry experts; synthesized qualitative findings into 3 key strategic pillars presented to the Steering Committee."
Key Action Verbs to Use: Led, Drivers, Spearheaded, Executed, Orchestrated.
2. The "Responsibility" Trap (职责陷阱)
Weak Verbs: Responsible for, Tasked with, Duties included.
这些词是在描述你的Job Description(公司让你做什么),而不是你的Achievement(你实际做成了什么)。
- Scenario: 你负责管理公司的社交媒体账号。
- Weak: "Responsible for managing the company's Instagram and LinkedIn accounts."
- Strong: "Overhauled the corporate social media strategy; grew follower base by 40% (10k to 14k) in 6 months through data-driven content optimization."
Key Action Verbs to Use: Overhauled, Optimized, Revamped, Accelerated, Expanded.
3. The "Thinking" Trap (思考陷阱)
Weak Verbs: Thought about, Looked into, Learned, Studied.
在商业环境中,思考必须转化为产出。
- Scenario: 你研究了竞争对手的定价策略。
- Weak: "Studied competitor pricing strategies to understand the market."
- Strong: "Benchmarked pricing structures of 5 key competitors; identified a 15% pricing gap in the premium segment and recommended a price skimming strategy to capture additional margin."
Key Action Verbs to Use: Analyzed, Modeled, Evaluated, Identified, Benchmarked.
4. The STAR Method Breakdown
为了确保你的每一段经历都无懈可击,请严格遵循 STAR 原则:
- S (Situation): 简要背景(10%篇幅)。"Facing declining sales in the toys division..."
- T (Task): 你的任务(隐含在Action中,不必单独写)。
- A (Action): 你具体做了什么?使用了什么工具?(40%篇幅)。"Developed a linear regression model to analyze seasonality..."
- R (Result): 结果如何?(50%篇幅)。"Resulting in a 10% inventory cost reduction ($200k savings) annually."
总结:Action Verbs Cheat Sheet
把这张表贴在电脑前,写简历时随时查阅:
- To show Leadership: Led, Mentored, Chaired, Trained, Directed.
- To show Analysis: Analyzed, Modeled, forecasted, Quantified, Audited.
- To show Improvement: Optimized, Streamlined, Standardized, Automated, Reduced.
- To show Creation: Built, Designed, Launched, Initiated, Founded.
#ResumeTips #ActionVerbs #BCG #McKinsey #Consulting #JobApplication #CareerDevelopment
